Cleveland Clinic National Awareness
Cleveland Clinic is the #1 HEART CARE in the nation and the #2 HOSPITAL in the world. Yet somehow, Cleveland Clinic had an AWARENESS PROBLEM.
Yea — you heard us right.
So we came up with a campaign that could help them achieve their ambitious awareness goals by reaching an entirely passive audience in a way that made them look, listen, and remember the name Cleveland Clinic.
For Every Care In The World Campaign
We started by looking for one-of-a-kind stories that only Cleveland Clinic could tell. And created a consistent framework that could adapt to any story on any platform.
Each touchpoint repeatedly leveraged Cleveland Clinic’s incredible stories to develop a campaign able to leave a lasting impression on the right people, with the right content,
in the right context… like talking about our hospital gowns in Vogue or telling sports fans how we helped Jeff Green on ESPN.
Integrated Case Study Video
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Results
The ‘For Every Care in the World’ campaign garnered record high awareness numbers — climbing to 69% amongst our target population — over a 20% lift since the start of the campaign and 15% beyond our goal.
