Cleveland Clinic #MaskUp PSA Campaign

Pandemic fatigue. It’s real.

And it’s really causing people to ignore life-saving safety protocols. So Cleveland Clinic recruited over 120 hospitals to partner with them and remind individuals that their continued efforts are important. Armed with information from a source they could trust — science. 

The #MaskUp initiative served as a reminder that we need them in order to end this.

:30 TV PSA

#MaskUp Print

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Website

The microsite included our #MaskUp call to action as well as additional scientifically proven ways to help stop the spread of COVID-19.

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Toolkit

We developed a #MaskUp Toolkit to give each hospital the ability to customize and share these assets using their own media, personal websites, and social channels.

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What’s the Net Net?

What started as a small ‘Wear Your Mask’ initiative for Cleveland Clinic, grew to a movement with more than 120 hospital partners and an audience nationwide.

That’s over 120 hospitals who agreed to put aside competitive differences and stand together as a united front to remind the public that wearing a mask isn’t a matter of politics, preference or personality — it’s about science. And science has proven wearing a mask helps slow the spread of COVID. Period.